Walmart pulls Juneteenth ice cream

Walmart is pulling its ice cream commemorating Juneteenth after criticism and backlash on social media.

The ice cream, consisting of a swirl of red velvet and cheesecake flavors, has a label that reads, “Share and celebrate African-American culture, emancipation and enduring hope.”

Many on social media have called out Walmart for using Juneteenth as a marketing scheme.

“Juneteenth holiday marks a celebration of freedom and independence,” Walmart said in a statement to FOX Television Stations. “However, we received feedback that a few items caused concern for some of our customers and we sincerely apologize. We are reviewing our assortment and will remove items as appropriate.”